Gen AI in fraud detection enhances the effectiveness of insurance fraud prevention by analyzing claim data, identifying anomalies, and flagging suspicious activities. By integrating with claims processing platforms, insurance databases, and external data sources, these AI-powered fraud detection systems leverage AI-driven pattern recognition to prevent fraudulent claims and reduce financial losses. This approach not only detects inconsistencies and anomalies in claim data but also flags suspicious claims for further human review, reduces financial losses by preventing fraudulent payouts, speeds up fraud investigations with AI-driven insights, and improves insurer risk management and policy enforcement.